Parisian Hotel 5★ : CRM Implementation

CASE STUDY: CRM

Communicate and promote the Music Festival events in order to attract more customers for the bar as well as increase hotel reservations.

Place de la Concorde
Prime location

Leading hotel
Recently renovated

Client since 2018

+ 50 rooms

1 restaurant

1 Spa

Initial Obstacles
Lack of resources and skills.
Lack of staff, marketing knowledge, budget, and time to address these issues.

No CRM.
No concrete strategy to target the right audience

Target Profile Analysis (Persona Development)

Establish the foundations of your CRM strategy by identifying and understanding key client profiles.

Communication Strategy and Schedule

Strategically adapt communication methods and schedule to the preferences and behaviors of the target audience.

Content Design and Production

Develop and produce all creative resources, including GIFs, visuals, and texts, to ensure a compelling and consistent message.

Implementation

Execute the technical integration of content into the CRM platform and schedule campaigns for optimal impact.

A/B Testing and Reporting

Conduct tests and detailed analyses to refine and optimize the CRM approach based on data-driven insights.