Digital Marketing

To optimize traffic and sales on your website, we manage e-marketing for you by sending newsletters and emails, as well as by managing the natural referencing of your sites.

To improve e-reputation and build real communities on social networks, we offer outsourcing of Community Management.

Social Media

Strategy and Reports

  • Action plan
  • Reports on Key Performance Indicators (KPI)

 

Social Media Management

  • Posts on Facebook, Instagram, LinkedIn, TikTok
  • Create and publish Instagram stories
  • Create and publish Instagram reels
  • TikTok content creation and publication

  Discover the inspiring world of Stairway on our Instagram account
Our team of digital marketing experts shares practical tips, innovative strategies, and a unique behind-the-scenes look at our work with some of the most stunning luxury hotels.
From digital marketing to brand image, we reveal exclusive, hands-on content each week to help your brand stand out in an ever-evolving industry.

Follow us for an inside look at our projects, expert insights, and a regular dose of inspiration to give new life to your online presence.

 

Campaign Management

  • Management of social media campaigns

 

AI-Powered Paid Campaigns Management

  • Increase conversions of your social media campaigns with artificial intelligence

 

Management & Communication

  • Moderation
  • Content research for regrams/reposts
  • Influencer selection

 

Additional Social Media Page

  • Management of another hotel point of sale page

 

LinkedIn Business Acquisition

Support business prospecting to optimize hotel occupancy for the MICE segment


  • Precise Targeting:

    • Identify decision-makers in the MICE sector.

  • Network Creation:

    • Establish connections with professional event organizers and local businesses.

  • Sharing Relevant Content:

    • Regularly publish content on hotel offers, events, and services to attract professionals’ attention.

  • Personalized Messages:

    • Send personalized direct messages to present the hotel, its offers, and unique strengths.

  • Data Analysis:

    • Measure the effectiveness of prospecting efforts and adjust strategies.

  • Relationship Development:

    • Transform connections into lasting professional relationships that can lead to booking and partnership opportunities.

CRM

  Setup

  • Database integration and PMS connection
  • Communication and sales strategy
  • Template creation and platform setup
  • CRM tool training for teams

  Management

  • CRM strategy (segmentation/engagement)
  • Communication and upselling
  • Customer loyalty
  • Reports on results by segmentation
  • Newsletter writing