We believe in the importance of continuous analysis and improvement. Our expert teams conduct comprehensive audits to identify improvement opportunities.

Based on these audits, we provide you with a detailed deliverable including specific strategic recommendations to achieve your goals.

WHY AUDITS?

  • Benefit from a personalized action plan
  • Measure revenue opportunities against a competitive set using STR or MKG analysis
  • Gain a 360° view of the revenue strategy for a property
  • Identify untapped levers to maximize revenue

 

AUDITS

360° PERFORMANCE AUDITS

Identify your hotel’s revenue growth potential with our 72 hours flash audits.

2 TYPES OF AUDIT

SHADOW

Starter +
Essential

A quick and discreet evaluation without team contact

202-255 Criteria

INTERACTIVE

Preferred
Advanced

Evaluate skills and expertise through interviews

550 Criteria

Audited Items

Distribution
Distribution
Revenue management
Revenue Management
Marketing Digital
Digital Marketing
Ventes
Sales
Opportunités de Part de Marché
Market Opportunities

 

WHY STUDIES

  • Identify a property’s positioning and the strength of its room mix compared to a competitive set
  • Get detailed market insights through daily STR or MKG analysis
  • Recommend an operational Revenue Management strategy for a property’s opening

  • Estimate the property’s performance for the opening year, including its potential average rate and ARI versus the CompSET

 

STUDIES

Identify a hotel’s positioning and implement an operational Revenue Management strategy

2 TYPES OF STUDIES

INDIVIDUAL BENCHMARK

A quick and discreet evaluation without team contact

GROUP BENCHMARK

Evaluate skills and expertise through interviews

Audited Items

Distribution
Distribution
Revenue management
Revenue Management
Marketing Digital
Digital Marketing
Ventes
Sales
Opportunités de Part de Marché
Market Opportunities

 

  1. Product Positioning: Defining an ideal room mix. Product and room type positioning versus CompSet, STW scoring method.
  2. STR or MKG Analysis: Identification of opportunities and threats by season and day types.
  3. Strategy Definition: Includes pricing grid and price positioning recommendations per season and day type. It also covers rate structure, distribution strategy, and a pre-opening commercialization plan.
  4. Revenue Projections: Identification of projected ADR potential versus CompSet. Revenue projections for year 1.