We believe in the importance of continuous analysis and improvement. Our expert teams conduct comprehensive audits to identify improvement opportunities.
Based on these audits, we provide you with a detailed deliverable including specific strategic recommendations to achieve your goals.
WHY AUDITS?
- Benefit from a personalized action plan
- Measure revenue opportunities against a competitive set using STR or MKG analysis
- Gain a 360° view of the revenue strategy for a property
- Identify untapped levers to maximize revenue
AUDITS
360° PERFORMANCE AUDITS
Identify your hotel’s revenue growth potential with our 72 hours flash audits.
2 TYPES OF AUDIT
SHADOW
A quick and discreet evaluation without team contact
202-255 Criteria
INTERACTIVE
Evaluate skills and expertise through interviews
550 Criteria
Audited Items
Distribution
Revenue Management
Digital Marketing
Sales
Market Opportunities
WHY STUDIES
- Identify a property’s positioning and the strength of its room mix compared to a competitive set
- Get detailed market insights through daily STR or MKG analysis
-
Recommend an operational Revenue Management strategy for a property’s opening
- Estimate the property’s performance for the opening year, including its potential average rate and ARI versus the CompSET
STUDIES
Identify a hotel’s positioning and implement an operational Revenue Management strategy
2 TYPES OF STUDIES
INDIVIDUAL BENCHMARK
A quick and discreet evaluation without team contact
GROUP BENCHMARK
Evaluate skills and expertise through interviews
Audited Items
Distribution
Revenue Management
Digital Marketing
Sales
Market Opportunities
- Product Positioning: Defining an ideal room mix. Product and room type positioning versus CompSet, STW scoring method.
- STR or MKG Analysis: Identification of opportunities and threats by season and day types.
- Strategy Definition: Includes pricing grid and price positioning recommendations per season and day type. It also covers rate structure, distribution strategy, and a pre-opening commercialization plan.
- Revenue Projections: Identification of projected ADR potential versus CompSet. Revenue projections for year 1.
