5★ Affiliated Hotel: Revenue Management

CASE STUDY: REVENUE MANAGEMENT

How to rebuild a revenue and distribution strategy after an unsuccessful attempt by another company?

Paris 8th District
Prime location.

Decline Phase
Product renovation needed

Client since 2016

+ 60 rooms

1 Restaurant | 1 Bar & Lounge

+ 400 m² of meeting rooms

Initial Obstacles
Low occupancy rate in the Paris market
The property used an ineffective room mix strategy, harming sales.

RM Technology
Connectivity and tool settings need a complete update.

1. System Implementation
D-Edge Channel Manager and Booking Engine connected to PMS with a bi-directional interface.

2. Room Mix Revision
Sales increased by 10% on the most profitable room types through promotional offers.

3. Targeted Distribution Development
15 relevant distributors connected to increase hotel visibility and stimulate key supply markets.

+10pts. Occupancy
Overall occupancy rate increased by 16% between 2016 and 2018.
–

RGI INCREASED BY 9%
The hotel gained market share and improved profitability.
–

ADR UP BY 14%
Despite increased volumes and channel diversification, ADR increased by €52 due to a more profitable Room Mix.