The Importance of Digital Marketing in Hospitality

Social Media, CRM, and Impact on Revenue Performance Digital marketing has become a central pillar in the strategy of modern hotels, especially during openings, where quality communication is crucial for a successful launch. By combining social media and CRM (Customer Relationship Management), establishments can not only enhance their visibility but also optimize their financial performance. […]

STAIRWAY: Where Kindness is at Work

The Engine of Attraction and Retention at STAIRWAY: In a constantly evolving professional world, we must reinvent ourselves to attract and retain talent. At Stairway, we have made kindness a cornerstone of our HR strategy. It’s not just a concept, but a set of concrete practices that promote engagement, productivity, and the well-being of our […]